By: Oluwatoyosi Adegunle

A person who makes reasonable profit from providing services or selling goods/products with a set plan, and attainable goal is called an Entrepreneur. While you’re at it, you are most likely to start this journey of entrepreneurship within what I call ‘circle of fame’ , which includes your family and friends. They should not exactly be your only potential or most sought after clients, but they are usually the most effective advertisers.

As an entrepreneur, remember you’re a business person and not necessarily ‘Father Christmas’ and if you really want your venture to move forward, you have to keep in mind some rules. These rules are the ’10 commandments’ of entrepreneurship and must not be broken for any reason.

  1. Don’t ever sell goods or provide services on credit. You may never get your money back, or it would take you days, weeks, months or years to get it back (not in all cases though), and the most amazing part is that you won’t be able to do anything about it.
  2. Be sure they are not patronizing you only because they know you, and are close to you. Let them patronize you because you’re good at what you do. Ask them questions, let them review your services or goods. They will be sincere with you.
  3. Don’t give them low quality goods or poor services, even if they are not paying, as long as its on your own terms. Always be the best at what you do.
  4. Always be professional when you are dealing with them. Don’t let familiarity get in the way.
  5. Don’t over-charge or ‘under-charge’ them. They might use it against you in the future.

And finally, ensure you have a wonderful “word of mouth” opinions of your business. Positive referrals goes a long way in growing a business.

Generally, family and friends sub-consciously expect you to ‘treat them right’ always. It is generally advised to apply wisdom and discretion while dealing with them. Business is business, family is family. There are times you might have to break certain rules, but they should not be at the expense of your business goals and profit. Clearly state your boundaries.


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